It’s not easy knowing what to write about. When you run a niche site like this, it’s even harder. One of the tools I rely heavily on to tell whether I should invest the time writing a post or not is the Google Keyword Tool. The Google Keyword Tool allows you enter key words, and then it tells you the monthly search volume on those words, the competition, and even monthly local searches. But it doesn’t stop there, it gives you other keywords that may be relevant to you and displays statistics on those as well. By far though, the most important feature is the competition rating. It lets you see if you should even bother trying to go after that niche or not.